Excellence

I received a fascinating e-mail the other day, and I can't get it out of my head. This isn't my typical post, so I apologize for those who are reading it and expecting some amazing fitness/diet information. I have a really good story I want to share with you about that, but not tonight. This is more of a post for other personal trainers who happen to run across my blog.

There are a lot of personal trainers that struggle to have clients to personal train. It's just like any other business out there. Trainers have bills to pay and so they are always in search of someone they can personal train. Trainers should be about more than just making money, and that's kind of the topic of this e-mail I received. Here's the quoted e-mail:

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Typically, I spend most of my time talking to you about marketing, sales or systems - all those things that most fitness pros associate with growing their business and making more money. But I was listening to Dax Moy's Magic Hundred Audios the other day (for about the 100th time :)) and came across the section where he discussed people feeling that they deseved more. Yet, the word 'deserve' is derived from the from Latin d-serv-re - to serve zealously.
And only when Dax really embraced serving others at an even higher level than he ever had before, did his business really start to thrive.
What Dax was saying really struck a cord with me. We talk about serving our clients and getting them results - and often we do a very good job.
But we could do even better.
If you are truly extraordinary at what you do - the need to market decreases. People will seek you out.
See any ads for Rolls Royces lately?
Does this mean that you shouldn't market?
Of course not. You should market. You need to market.
But more importantly - you need to deliver EXTRAORDINARY service.
In our business that means alot of things, but it starts with being a great trainer. It starts with designing programs that always deliver on the promises that you make in your marketing. It starts with delivering results to your clients.
It's simple really: If you feel that you deserve more - deliver more service.
Help others get what they want. In turn, you'll get what you want.

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I found that really fascinating. I truly try my best everyday to serve not just the people, like he mentioned in his article, but also to serve God in what I do. If you are in the personal training business just to make money, I will gladly suggest another field out there where you can make much more money without as much work. I don't want anyone to personal train someone who is truly struggling with something that is so personal and emotional as weight loss. If you can't care about the person in front of you, please go find another profession. It's only fair to the client and to you. Personal trainers, while not as critical to people as surgeons or doctors, can change someone's life in a positive or negative way. If you do the right thing, that person could have years added to their life and affect others along the way too, but when you treat a client the wrong way, it could be very detrimental. So if you got in this profession because you care about people, but suddenly became stressed about paying the bills, that's ok. It happens to everyone. But get back to serving the people like they deserve to be treated, and you will be able to pay your bills again.

For more information on personal training in the Katy, TX area, visit us at Medical Fitness Pros.